Is your Instagram bio good enough?
Your bio is your opportunity to grab someone’s interest and tell them all about you. It’s also your opportunity to show them how to buy/order/learn from you.
If your Instagram bio just has your website and maybe your hours/job title - that’s not enough. People decide in less than 10 seconds if they want to follow you -- you need to tell them what you are all about!
First, start with your name. You have your “handle” (ex. @ashleemacdouellmedia) and then you have your name. USE your name to your full advantage. Don’t just put “Ashlee” - use this space to your advantage to improve your SEO on instagram, as well as include more about you. Mine currently says “Ashlee | Social Media Manager.” Not only does this help in search, but when I follow people, it comes up under my handle letting them know what I do.
Try to include:
A few words to describe you/your business
HOW TO BOOK with you/make a reservation/where they can buy from you (see my linktree post for more on this)
Spell it out for them. It shouldn’t overwhelm people, but it should summarize your business, tell them what is UNIQUE about you, and help them buy from you/visit your shop.
NEXT: Say something unique about your business - does your restaurant source all of the ingredients within your country/county? Does your shop have the largest legging selection in your state? Are you a photographer specializing in LGBTQ weddings and boudoir? Are you the only hotel with a pool in your zip code?
Review your bio again one more time. Is there too much info? Not enough? Does it say something unique about YOU (if you are a personal brand) or YOUR BUSINESS? Have a friend read it over to make sure you have everything you need. Now review your links - and you’re set!